Lumora Skin
Creator program · 3 products
Joined
01
Creators join brands
Creators discover Amazon brands they love, join their creator program in one tap and request a free sample.
NewSellers: earn Amazon's Brand Referral Bonus on creator traffic
The new way Amazon brands advertise.
Creators earn a cut of the Amazon sales their videos drive. Brands scale their ad creative without paying for production up front.
Amazon · Purchase
$34.99
Amazon · Purchase
$69.98
Built for Brand Registry sellers and Amazon vendors in the categories that move on Amazon
Beauty & Personal CarePet SuppliesKitchen & DiningHealth & HouseholdBabySports & OutdoorsHome & GardenToys & GamesClothing & ShoesSupplements
How it works
From free sample to paid sale
Shelfcrew handles briefs, samples, submissions, Meta launches, Amazon attribution and creator payouts in one place.
Creator adsMia S. · v3
- Ad builtLive
- Amazon Attribution tagLive
- Launched to MetaLive
- ScalingPending
02
Brands launch ads
Approved videos go live as Meta Partnership Ads, each with its own Amazon Attribution tag, in a few clicks.
EarningsPaid
$612.40+18%
Vitamin C Serum$4.2K
Overnight Cream$2.8K
Hydrogel Eye Patches$1.6K
03
Sales pay the creator
Shelfcrew reads the brand's Amazon Attribution results per tag and pays creators the commission the brand set.
Creators earn. Brands scale.
67.0KMia S.
1,357 orders · last 7 days
1 ad live
21.4KTyler R.
430 orders · last 7 days
4 ads live
46.9KSophie L.
778 orders · last 7 days
1 ad live
19.8KCaleb R.
256 orders · last 7 days
1 ad live
21.1KNoa P.
487 orders · last 7 days
2 ads live
49.5KEmma C.
242 orders · last 7 days
4 ads live
9.1KLiam F.
161 orders · last 7 days
4 ads live
18.6KAva B.
237 orders · last 7 days
4 ads live
10.4KOwen J.
160 orders · last 7 days
3 ads live
8.3KChloe P.
135 orders · last 7 days
2 ads live
7.7KGrace W.
118 orders · last 7 days
2 ads live
4.9KHarper D.
89 orders · last 7 days
2 ads live
Example creators and figures, for illustration.
Platform
The operating system for creator programs that sell on Amazon
Built for brands reviewing hundreds of videos a week, and for creators who want to see what every video earned.
233 new submissions
ApproveReviseReject
Creative review at scale
Submissions, revisions and angles organized in one queue. Approve with one key.
Partnership Ads in seconds
Push approved videos to Meta from the creator's handle, with the tag already in the link.
1Mia S.$9.8K
2Caleb R.$3.1K
3Emma C.$2.4K
Creator and product leaderboards
Your top creators and best-selling ASINs, ranked by attributed sales. Visible only to your brand team.
Sample requests
1× Vitamin C SerumShipped
1× Overnight CreamQueued
Sample requests, tracked
Creators request samples in the app. You approve and ship them from your own stock, with tracking in the same thread.
Amazon AdsConnected
AttributionTags + reports
CampaignsNo access
Connect Amazon Ads securely
Connect with Login with Amazon. Shelfcrew creates Attribution tags and reads their results. It never changes your campaigns.
Payout sent$640
5% of $12,800 attributed sales
Automatic payouts
Commission is calculated per tag and paid through Stripe in 170+ countries.
Click→Add to cart→$48
A tracking tag per video
Clicks, detail page views, add-to-carts and purchases for every creator and every video.
Brand Referral Bonus
+$1,280
estimated this month
Brand Referral Bonus estimates
For Brand Registry sellers: estimate the bonus your creator traffic may earn, based on attributed sales and your category rate.
You just earned +$3.50
2 orders · just now
New brief just dropped for Lumora
Earning notifications
Creators get a push the moment an attributed sale lands. Chat with brands in the same app.
Shelfcrew is in private pilot. Product screens show example data, and Amazon Ads features switch on once our Amazon Ads API access is approved.
The math
Offset creator costs with the Brand Referral Bonus
US sellers in Brand Registry who enroll in Amazon's Brand Referral Bonus program can earn a bonus on sales they drive from outside Amazon and measure with Amazon Attribution. Creator ads send exactly that traffic, so the bonus can cover part of what you pay creators. Vendors aren't eligible for the bonus, so set the rate to 0%.
$25,000
$1K$200K
5%
0% (vendor or not enrolled)20%
Amazon sets the rate per category. Find yours in Seller Central under Brand Referral Bonus.
Estimate only, not a promise of results. Ad spend is separate. Amazon decides eligibility and rates, and can change the program at any time.
Attributed sales$25,000
- Creator commission (5%)−$1,250
- Shelfcrew fee (2%)−$500
- Brand Referral Bonus, if eligible (5%)+$1,250
Creator cost after estimated bonus
$500/ mo
2.0% of attributed sales
How will you use Shelfcrew?
Frequently asked
Attribution, samples, payouts and ads in one workflow.
Brands that sell on Amazon, either as professional sellers enrolled in Brand Registry or as vendors through Vendor Central, and the agencies that run their accounts. Newer brands use it to get their first wave of creative. Larger brands use it to run hundreds of creators without adding headcount.
Fill your shelf with creators who sell
We're onboarding a small group of Amazon brands and creators for our first pilot.